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Chief Marketer Staff

  • Email

    Strongmail Debuts New Capabilities

    Strongmail yesterday announced Strongmail 4.0, the latest version of the e-mail marketing application designed to work with the company’s e-mail infrastructure technology.

    According to Strongmail’s vice president of market and product strategy, Tricia Robinson-Pridemore, updates to the company’s offering include a better user interface and an ability to work with multiple databases.

  • Email

    Yesmail Direct for Small Businesses Unveiled

    Marketing services provider Yesmail yesterday announced a new package of services aimed at small businesses.

    Dubbed Yesmail Direct, the service includes basic e-mail marketing, search-marketing and direct-mail services.

  • Listline e-Newsletter 10/16/07

    Zoom Information Inc. has chosen Worldata to manage its postal, e-mail
    and telemarketing lists. The ZoomInfo master file identifies more than
    19.3 million business contacts across thousands of industries in the
    U.S. and Canada. Data is sourced via ZoomInfo, an Internet search
    engine.

  • Agencies

    Liquidators Win Bid to Buy Bombay Co.

    A joint venture of Gordon Brothers Retail Partners and Hilco Merchant Resources has submitted the winning bid in the auction to acquire the operations of Bombay Co. Inc., the direct marketer and retailer and that filed Chapter 11 bankruptcy late last month.

  • Agencies

    Live From DMA07: Greco Calls on DMers to Post Opt-Out Notices on Each Mailing

    As part of an effort to head off increasing calls for do-not-mail legislation, DMA president John Greco yesterday called on all direct marketers to begin putting opt-out notices in all their mailings.

  • Agencies

    Live From DMA07: Kenneth Cole Thinks Outside the Shoe Box

    When Kenneth Cole first began his business, he learned an important lesson. The best course of action may be the least expensive — and most simple — one.

  • Email

    Live From DMA07: E-mail Pulls Top Response for Lead Gen

    (PromoXTRA) Marketers who want to generate leads should turn to e-mail.

    E-mail produced the highest response rates (4.09%) for those companies whose primary objective was to generate leads, according to the Direct Marketing Association’s 2007 Response Rate Trends Report.

  • Live From DMA07: New B-to-B Co-op Offers The Joy of Lex

    The newest player in the business-to-business cooperative database space is the List Exchange Database, or LexBase, a 75-million name file from Edith Roman Associates Inc.

  • Agencies

    Live From DMA07: Affinion Debuts DM Division

    Affinity marketing firm Affinion has launched a new direct marketing services unit, Affinion Direct Response Group (ADRG). ADRG formally coalesces the marketing strategy, creative design, database modeling, direct mail, telemarketing and analysis functions the company offered into a single organization.

  • Live From DMA07: KnowledgeBase Breaks Out the Boomers

    Contrary to what many pundits think, the baby boomers are not all the same. And KnowledgeBase Marketing has set up to leverage that fact with a new clustering system called Generations.