Chief Marketer Staff
-
Agencies
Gift Cards Coming Soon to ATMs
ATMs aren’t just for cash withdrawals or deposits anymore. There’s a whole new use for the machines: dispensing prepaid gift cards.
-
Agencies
Best Buy Launches Canadian Rewards Program
Best Buy is offering a new rewards program in Canada to award customers with points for purchases made in its stores or online.
-
Agencies
Nielsen Revamps Online, Mobile Measurement Arms
The Nielsen Company is reorganizing its online measurement and mobile measurement divisions to help clients get a fuller view of the media consumption patterns of their audiences.
-
Agencies
Arby’s Issues Kenseth-Branded Gift Cards
In the latest sponsorship tie-in to NASCAR driver Matt Kenseth, Arby’s is selling limited edition gift cards bearing Kenseth’s picture.
-
Agencies
Rewards Network Names New CMO
Loyalty marketer Rewards Network Inc. has named Bruce W. Mainzer as chief marketing officer.
-
Mobile
Motricity to Acquire Infospace’s Mobile Services Biz
Motricity, a leading provider of mobile content services and solutions, has signed a definitive agreement to acquire the mobile services business unit of InfoSpace, Inc. a leading developer of mobile technologies and infrastructure services, for approximately $135 million in an all-cash transaction.
-
Agencies
Postscripts
LEXMARK INTERNATIONAL: has launched an online rewards program, which gives people the chance to earn free Lexmark-branded inkjet cartridges for buying and returning the cartridges.
-
News Brief
PROMOWORKS: has named M. James Rollberg as vice president of its consumer insights group.
-
Email
Utah? What Utah? Lemme Sell You a Study
Want to become a leader in online marketing? Then buy a little trade group and issue press releases about