Chief Marketer Staff
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Toyota Teams Up with NBA, WNBA on Service Projects
Toyota is extending its multi-year marketing alliance with the National Basketball Association and the Women’s National Basketball Association in a season-long series of community projects
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Agencies
St. Jude Revs Up Memphis ‘Dream’ Event
Patients at St. Jude Children’s Research Hospital will have a particular interest in the upcoming Sam’s Town 250 stock car race at Memphis Motorsports Park: They designed each car’s color schemes.
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Agencies
Valpak Promotes “Ellen” Birthday Sweeps on 44 Million Mailers
Talk show host Ellen DeGeneres is turning 50 and Valpak is giving viewers a chance to celebrate the milestone with the celebrity via a sweepstakes.
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Agencies
Whoopi and Scholastic Launch Book Charity Sweeps
Scholastic Book Clubs and Whoopi Goldberg have launched a sweepstakes as part of Scholastic’s needy book program.
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News Brief
WAL-MART STORES INC.: has inked a multi-year licensing deal with Meredith Corp. to design, market, and sell a range of home products based on the Better Homes and Gardens brand
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Agencies
Firm Solves the Mismatched Sock Problem
Monthlysocks.com (www.monthlysocks.com), markets men
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Agencies
From Shows to SEO: Teacher Starts Jewelry Business
Karalee Designs (www.karaleedesigns.com) markets belt buckles, necklaces, rings, pet collars and other products
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Agencies
Tips and Teasers
Amazon.com Inc. has unveiled a new category store, the Amazon All Business Center that aims to help entrepreneurs find products and services to fit the needs of their businesses.
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Listline e-Newsletter 10/24/07
McCarthy Media Group Inc. has been appointed to manage a list of 10,606
subscribers to CraneWorks magazine. A total of 10,606 subscribers are
available. This controlled circulation title reaches operators and fleet
managers, corporate management and other crane and rigging
professionals.