Chief Marketer Staff

• Listline e-Newsletter 10/25/07

  InfoCom Group Inc. named MetaResponse Group to manage its Bulldog
  Reporter list group. The largest file Bulldog Reporter’s Media
  Executives contains 44,204 names.

• Agencies

  FTC Vows To Keep Numbers On Do-Not-Call List

  The Federal Trade Commission will not automatically delete telephone numbers from its do-not-call list, despite a provision that calls for numbers to be eliminated five years after enrollment.

• Digital

  WPP Acquires Blast Radius

  WPP has acquired Blast Radius, an interactive agency based in Vancouver. Terms of the acquisition were not disclosed.

• Digital

  Microsoft Buys Into Facebook

  Microsoft will take a $240 million (1.6%) equity stake in Facebook, the online social network, and will expand its existing advertising partnership with the company.

• Agencies

  Brookstone Narrows Losses

  Brookstone Inc. posted a net loss of $10.2 million for the third quarter compared to a net loss of $10.3 million in the prior year.

• Agencies

  MSC Industrial Income Rises Nearly 40%

  MSC Industrial Direct Co. Inc. reported net income of $47.4 million for the fourth quarter, a 39% surge over net income of $34.1 million in the prior year.

• Agencies

  Select Comfort Income Drops

  Select Comfort Corp. posted net income of $11.9 million for the third quarter, a decrease from net income of $13.9 million in the prior year.

• Crate and Barrel Taps Omniture

  Crate and Barrel has chosen Omniture’s SearchCenter software to increase the return on its advertising expenditures.

• Digital

  Redcats Taps Mercent to Boost Online Sales

  Redcats USA has selected Mercent software to help expand its online sales.

  The budget was not disclosed.

• Agencies

  Papa John’s Promotes ‘Spider-Man 3’ DVD on 2.6 Million Pizza Boxes

  Papa John’s is teaming up with Sony Pictures Home Entertainment to back the upcoming DVD release of “Spider-Man 3” with a giant sized pizza and coupon offer.