Chief Marketer Staff, Author at Chief Marketer

Letters to the Editor

I had an experience similar to the one Beth Negus Viveiros described in her column (Pushing the Envelope, September).

Get to Know HVDMA

WHAT Hudson Valley Direct Marketing Association MEMBERSHIP 51 corporate members (including agencies, lettershops and mailing list vendors)and 29 individual

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Model Behavior

Want to drive higher responses and find a wealth of viable prospects in your database?

You’ll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that’s a complex task. Above all, you have to know what models can and can’t do.

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How Not to Deal With ISPs

Online political group Truthout.org cried foul recently after Hotmail and AOL blocked its e-mail. At the same time, Yahoo! apparently has been shunting

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How to Keep Your Edge

Here are six keys to staying competitive in search: Check your search positions often and use paid search to improve search performance. Optimize, optimize,

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The Online Gate Is Open

Let’s say you’re a midsize company in an industry dominated by giants and you want to play with the big boys. They’re big for a reason established brands,

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Say Cheese

You could tell you were in the right place by the smell in the air: a wafting whiff of cheese fondue simmering with wine and herbs. Go straight through

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Trade Off

What gets promoted at retail is not by accident or left to the whims of individual store managers. A new study released in September by retail consultancy

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Rebate Ruckus

Consumer rebate programs are under siege. Complicated redemption rules, high resubmission and rejection rates and long waits for checks have triggered

Listline e-Newsletter 11/01/07

Names and Addresses Inc. has been appointed to manage four files for
Sporty’s. The two largest Sporty’s Tool Shop and Preferred Living
catalogs offer 55,480 and 47,093 buyers from the last 12 months,
respectively.