Chief Marketer Staff
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Agencies
Radio Lives
In 1951, radio promotions pioneer Todd Storz caused legendary traffic jams in Omaha, Neb., when his local station KOWH gave clues to listeners where they
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Agencies
Get to Know HVDMA
WHAT Hudson Valley Direct Marketing Association MEMBERSHIP 51 corporate members (including agencies, lettershops and mailing list vendors)and 29 individual
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Agencies
Do You Do It?
A Bill Me Later/Ipsos Insight survey found that more than 12 million Americans admitted to shopping online while on work-related conference calls.
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Agencies
How Not to Deal With ISPs
Online political group Truthout.org cried foul recently after Hotmail and AOL blocked its e-mail. At the same time, Yahoo! apparently has been shunting
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The Burden is On You
I’m a longtime Verizon Wireless customer, but it took an article in the New York Times last month to make me aware that the company plans to share my
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Agencies
Say Cheese
You could tell you were in the right place by the smell in the air: a wafting whiff of cheese fondue simmering with wine and herbs. Go straight through
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Blowin’ in the Wind
The music industry is reeling. With every report of a double-digit drop in CD sales, another nail is delivered in the coffin of physical media. After
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Agencies
Talk It Up
Any direct marketer worth his or her M.B.A. knows the importance of identifying a company’s best customers
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Agencies
MmMMcDonald’s
Granted, young adults are too old for the Happy Meal. But they’re just the right age for McDonald’s other products, and the brand has turned to music