Chief Marketer Staff, Author at Chief Marketer

Swim, Don’t Sink

If you want to be a big fish in a small pond, you need to make a splash.

In her new book

Around 40% of those classified as “emerging Hispanics” (those over age 21 with annual household incomes below $40,000) sign up for them, compared with 60% of the general population, according to a new study from loyalty marketing firm Colloquy.

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Pitching the Crescent City

A multichannel effort by Smithsonian magazine and the Louisiana Department of Culture, Recreation and Tourism was set to lure thousands of travelers to

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Fashionable Fixtures

It’s no secret that the lifestyle trend in retail has been successful. The Lifestyle Center as a retail format has transformed the American shopping experience.

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Campaign Index

CONAGRA FOODS Shrek’s Quest for the Crown ConAgra Foods is running on an-pack promotion and instant-win game featuring six of its products tied to the

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Listline

NEW LISTS Meritline Technology Buyers Media supply company Meritline has a list of 317,786 customers from the last 12 months. A typical sale was $72 for

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Justly Enriched

Thinking of starting a promotional campaign? Save your money until you know your staff is behind you. That seems to be the view, at least in part, of

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Relevancy vs. Creativity

Is relevancy really more important than creativity? It’s hard to prove. But now there’s TiVo StopWatch, a new way of measuring minute-by-minute television

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Talk It Up

Any direct marketer worth his or her M.B.A. knows the importance of identifying a company’s best customers

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HAVE FAITH

Everybody wants to believe in something, and Church Initiative found the light online. The marketer of materials for crisis support groups is using the Web to promote its ministry and help its customers help each other.