Author

Chief Marketer Staff

  • Agencies

    Model Behavior

    Want to drive higher responses and find a wealth of viable prospects in your database?

    You’ll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that’s a complex task. Above all, you have to know what models can and can’t do.

  • Agencies

    Political Suppression

    Shaun Dakin wants to give politicians a taste of their own medicine. Dakin, a database marketer, was once a volunteer political telemarketer. In 2006

  • Blowin’ in the Wind

    The music industry is reeling. With every report of a double-digit drop in CD sales, another nail is delivered in the coffin of physical media. After

  • The Burden is On You

    I’m a longtime Verizon Wireless customer, but it took an article in the New York Times last month to make me aware that the company plans to share my

  • Agencies

    Say Cheese

    You could tell you were in the right place by the smell in the air: a wafting whiff of cheese fondue simmering with wine and herbs. Go straight through

  • Agencies

    Pro-Choice

    The theme of John Greco’s opening address at DMA07 last month was choice for consumers. Good topic. But it did give rise to a heretical thought: Maybe

  • Agencies

    MmMMcDonald’s

    Granted, young adults are too old for the Happy Meal. But they’re just the right age for McDonald’s other products, and the brand has turned to music

  • Very Internet People

    Social networks are great Just ask the 40 million active users who have joined Facebook since its launch in 2004. And advertisers have also felt their

  • Agencies

    Who Needs Needs?

    I’m looking at a mailing from a company that sells vitamins and supplements. The key copy: Scientifically formulated for all your nutrition needs. Ugh.

  • Agencies

    E-mail Delivers

    Speak to e-mail marketers for any length of time about their craft, and sooner or later the topic of deliverability will come up.

    This year’s e-mail roundtable was no exception as four top e-mailers outlined what they see as having the biggest impact on the industry in the last year and going into 2008.