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Chief Marketer Staff

  • Digital

    ValueClick Study: Ad Networks Outperform Automotive Sites

    Ad campaigns targeting a large network of Web sites generated higher click-through response than automotive specific Web sites — for reaching prospective automobile buyers, according to survey findings released by ValueClick Inc.

  • Letters to the Editor

    Traders at the Chicago Board of Trade (CBOT) find your pooh-poohing the excitement of quarterly soybean production quite amusing, and mention they never heard of Direct Newsline, by the way.

  • Dr Pepper Makes an iPhone House Call

    Cadbury Schweppes is apparently first through the gate with a branded game optimized for the Apple iPhone—but in a Web-only version, for now.

  • Roehm Ends Wal-Mart Lawsuit

    A Wal-Mart executive who was fired from her job last year has decided not to pursue further legal action against the company.

  • Draftfcb Names Tina Manikas VP Global Retail and Promos

    Draftfcb has named Tina Manikas as the agency’s executive vice president, global retail and promotions officer.

  • Agencies

    Auntie Anne’s Launches Holiday Sweeps

    Pretzel shop Auntie Anne’s is out with a holiday-themed sweepstakes, which offers the chance to win a shopping spree complete with chauffeured limousine service.

  • News Brief

    ALAMO RENT A CAR: has extended its alliance with Walt Disney Parks & Resorts.

  • Agencies

    The Challenges of B-to-B Database Marketing

    When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again. The range of database applications in B-to-B is as broad and creative as B-to-B marketing itself. To find out more from Ruth P. Stevens and Bernice Grossman, click here.

  • Agencies

    A Two-step Approach to Postcard Marketing

    Postcard marketing differs very much from other forms of direct marketing. But many marketers make the same mistake – they put too much information in the copy and turn consumers away. Click here for some tips from Joy Gendusa.

  • Should Multichannel Marketing Include Trade Shows?

    Booth space at a trade show is hard to come by. So when marketers are able to get it, they need to take advantage of it. But Bill Singleton contends that companies with booths at trade shows still need to work to get sales leads and can’t just wait for the leads to come to them. Click here for more.