Chief Marketer Staff

• Email

  Direct Response Technologies Offers E-mail List Suppression

  Direct Response Technologies Inc. has begun offering e-mail list suppression services from UnsubCentral Inc.

• Digital

  HotChalk Ad Network Targets Parents and Teachers

  HotChalk Inc. has launched an online advertising network of more than 50 Web sites for targeting the education marketplace, including teachers and parents.

• Digital

  ValueClick Study: Ad Networks Outperform Automotive Sites

  Ad campaigns targeting a large network of Web sites generated higher click-through response than automotive specific Web sites — for reaching prospective automobile buyers, according to survey findings released by ValueClick Inc.

• Letters to the Editor

  Traders at the Chicago Board of Trade (CBOT) find your pooh-poohing the excitement of quarterly soybean production quite amusing, and mention they never heard of Direct Newsline, by the way.

• Dr Pepper Makes an iPhone House Call

  Cadbury Schweppes is apparently first through the gate with a branded game optimized for the Apple iPhone—but in a Web-only version, for now.

• Roehm Ends Wal-Mart Lawsuit

  A Wal-Mart executive who was fired from her job last year has decided not to pursue further legal action against the company.

• Draftfcb Names Tina Manikas VP Global Retail and Promos

  Draftfcb has named Tina Manikas as the agency’s executive vice president, global retail and promotions officer.

• Agencies

  Auntie Anne’s Launches Holiday Sweeps

  Pretzel shop Auntie Anne’s is out with a holiday-themed sweepstakes, which offers the chance to win a shopping spree complete with chauffeured limousine service.

• News Brief

  ALAMO RENT A CAR: has extended its alliance with Walt Disney Parks & Resorts.

• Agencies

  The Challenges of B-to-B Database Marketing

  When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again. The range of database applications in B-to-B is as broad and creative as B-to-B marketing itself. To find out more from Ruth P. Stevens and Bernice Grossman, click here.