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Magilla Top-Business List Drives Press Releases … Sort of

OK, so maybe The Magilla Marketing List of Top 40, Fastest-Growing (and some not-so-fast-growing) E-mail Marketing Related Companies that Came to Mind Randomly while Swilling Vodka Martinis wasn’t the business model I thought it was.

The list—written as a transparent attempt to generate cheap publicity—resulted in two press releases from companies crazy enough to acknowledge they were included.

However, they are the two of the best press releases ever received by this newsletter.

Listline e-Newsletter 11/13/07

Data has been overlaid on Belvoir Media Group’s newsletter and magazine
files to identify individuals with a likely interest in crafts.

Agencies

Ford Dealers Launch Ad Campaign Inside Video Game

The Northern California Ford Dealers Advertising Association plans to launch a direct response advertising campaign on a video game advertising network on Nov. 15 to promote leases for the Ford Fusion midsize car.

Agencies

Interactive Ad Revenues Surpass $5.2 Billion in Third Quarter

Third quarter interactive advertising revenues exceeded an estimated $5.2 billion, according to data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLC.

Intellidyn and TNS Seek Expansion Through Strategic Alliance

Intellidyn Corp. and Taylor Nelson Sofres Group (TNS) have formed a strategic alliance to create a global marketing consulting practice offering customer acquisition, cross-selling and retention programs.

Agencies

C3i Receives Incentives to Relocate Call Center

C3i Inc. has secured state funding to relocate its call center operations from Morristown, NJ to Plains, PA.

Letters to the Editor

Several years back GE publicly announced this same policy of no longer delivering third class mail internally – and the direct marketing press promptly pointed out that much of GEs OUTGOING mail was…THIRD CLASS.

Agencies