Chief Marketer Staff
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Agencies
Wendy’s to Give Away 100 Million Songs
Wendy’s is giving away up to 100 million songs as part of a partnership with the Rhapsody music site to customers who buy its combo meals.
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Agencies
Blockbuster Canada Launches Loyalty Program
Blockbuster Canada is out with a new program that rewards customers for their in-store movie purchases with e-coupons.
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PMA Appoints Carlson As President
The Promotion Marketing Association has appointed Bonnie J. Carlson as president, effective immediately.
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Agencies
Bluegrass Merges with High Profile
Bluegrass Promotional Marketing has merged with High Profile, a 16-year-old firm specializing in promotional products.
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Agencies
Holiday Gift Card Spending Estimated at $26.3 Billion: Study
U.S. shoppers plan to spend $26.3 billion on gift cards this year, up 6% compared to last year, according to a recent survey.
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Draftfcb Forms Experiential Division
Draftfcb has formed a new division that combines two business units.
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ExxonMobil Revs NASCAR Role
ExxonMobil is boosting its NASCAR profile with Penske Racing as title sponsor of the Penske Dodge car next season.
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Agencies
Postscripts
ADVERTISING SPECIALTY INSTITUTE: has upgraded its ESP Online software with new features for distributors.
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News Brief
COORS: will award $10,000 in scholarships to both Grambling State University and Southern University as part of its sponsorship of the annual State Farm Bayou Classic in New Orleans on Nov. 24.
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