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Chief Marketer Staff

  • Agencies

    MasterCard Offers Chance to Receive and Give

    MasterCard is incenting card usage with a sweepstakes offering cardholders a chance to win identical prizes for themselves and someone else.

  • Agencies

    Visa, Card Lab Create Custom Holiday Gift Cards

    Visa is teaming up with Card Lab to offer gift cards that people can customize with personal photos or designs.

  • Octagon Marketing NA Promotes Three Execs

    Sports and entertainment agency Octagon Marketing North America has promoted three members of its senior management team.

  • News Brief

    GENERAL MILLS’: Betty Crocker brand is out with a holiday cause-marketing program that lets people send e-cards to benefit Toys for Tots. People who visit http://www.BakeLifeSweeter.com can decorate cookie e-cards and send them to a friend. The company will donate 10 cents for each card sent, up to $25,000. The site also offers cookie and baked good recipes.

  • Agencies

    Postscripts

    CHEVRON: launched a holiday gift card program to benefit the U.S. Marine Corps Reserve Toys for Tots program. Customers who buy a $50 Chevron gift card at participating Chevron dealers can choose one of three toy Chevron cars to donate.

  • Email

    Print Boosts E-mail, So Why Are You Doing it Wrong?

    Underwear merchant Bare Necessities recently tested coordinating a postcard campaign with e-mail to a segment of its customer file and saw a 15% increase in revenue.

    So why aren

  • Email

    ESP Touts Unspam; Time for a Group Swirly

    Canadian e-mail software provider EliteEmail.com last week published a press release touting that it has signed up to use the offensively misnamed child-protection do-not-e-mail registries in Utah and Michigan—schemes the two states’ legislators crammed down marketers’ throats in 2005 at the urging of a company called Unspam.

  • Email

    Return Path Announces New ESPs for Sender Score Alliance

    Deliverability concern Return Path announced four new firms have joined its Sender Score Receiver Alliance in Europe: Splio D

  • Listline e-Newsletter 11/27/07

    Lake Group Media Inc. recently became list manager for the American
    Indian Relief Council, an organization that works with Native Americans
    who live on reservations.

  • Agencies

    FTC to Review Guidelines for ‘Green’ Advertising

    The Federal Trade Commission will begin a regulatory review of its environmental marketing guidelines on Jan. 8 at a meeting in Washington, DC.