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Chief Marketer Staff

  • News Briefs

    BROOKSTONE: is out with a holiday sweepstakes offering the chance to win a $500 Brookstone gift card. People visit http://www/Brookstone.com and enter their e-mail address for a chance to win through Dec. 24. All entrants will receive a $5 gift card. Online marketing supports the promotion.

  • Green Group Slams Sears, Other Catalogers Over Paper Practices

    ForestEthics, a group devoted to preserving forests in Canada and elsewhere, lauded growing acceptance among catalogers to source paper in an environmentally sustainable way but slammed some catalogers like Sears and Lands’ End for showing “stubborn resistance” to such practices.

  • Valuemart Acquires Datatalk Services

    Valuemart Info Technologies Ltd., a Bangalore, India telemarketing entity, has acquired a 74% stake in Datatalk Services Pvt Ltd.

  • Subpoena Seeking Amazon.com Customer IDs Withdrawn

    Federal prosecutors have withdrawn a subpoena seeking the identities of thousands of people who bought used books through Amazon.com Inc., newly unsealed court records show, according to wire service reports.

  • Online Advertiser to Pay $650,000 to Settle FTC Charges

    A large online advertiser that drove traffic to its Web sites through alleged spam e-mails with misleading subject lines has settled Federal Trade Commission charges that it failed to tell consumers they must spend money to receive the so-called “free” gifts it offers.

  • Cyber Monday Traffic up 26%: Shop.org

    Traffic to retail Web sites this so-called Cyber Monday increased 26% over the Monday immediately following Thanksgiving last year, according to trade group Shop.org.

  • Responsys Names Casacuberta CTO

    Responsys, an online marketing services provider, has appointed Antonio Casacuberta chief technology officer.

  • Idearc Appoints Jones Acting CFO

    Idearc Inc., a publisher of yellow pages directories, has named Samuel D. (Dee) Jones acting chief financial officer and treasurer. He replaces Andy Coticchio who is leaving his position as executive vice president, chief financial officer and treasurer.

  • Short Cuts

    MailPlus, a direct marketing agency which operates in Dubai and the entire Middle East has relaunched of its Web site, www.MailPlus.ae. …

  • Listline e-Newsletter 11/28/07

    Rocky Mountain Public Broadcasting Inc. (KRMA-TV) recently tapped ALC
    Data Management to oversee its list of 25,476 donors