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Canadians More Loyal Than U.S. Consumers: Study

Canadian consumers play the loyalty card much more often than their U.S. counterparts, according to a recent study.

American Airlines Engages Loyalty Members with Sweeps

American Airlines is celebrating the season of giving with an online sweepstakes targeting loyalty program members with prizes meant to ease the stress of the holidays.

Members of its loyalty club AAdvantage can play, as can new members who sign up to join the program.

Agencies

MasterCard Offers Chance to Receive and Give

MasterCard is incenting card usage with a sweepstakes offering cardholders a chance to win identical prizes for themselves and someone else.

Agencies

Visa, Card Lab Create Custom Holiday Gift Cards

Visa is teaming up with Card Lab to offer gift cards that people can customize with personal photos or designs.

Octagon Marketing NA Promotes Three Execs

Sports and entertainment agency Octagon Marketing North America has promoted three members of its senior management team.

News Brief

GENERAL MILLS’: Betty Crocker brand is out with a holiday cause-marketing program that lets people send e-cards to benefit Toys for Tots. People who visit http://www.BakeLifeSweeter.com can decorate cookie e-cards and send them to a friend. The company will donate 10 cents for each card sent, up to $25,000. The site also offers cookie and baked good recipes.

Agencies

Postscripts

CHEVRON: launched a holiday gift card program to benefit the U.S. Marine Corps Reserve Toys for Tots program. Customers who buy a $50 Chevron gift card at participating Chevron dealers can choose one of three toy Chevron cars to donate.

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Print Boosts E-mail, So Why Are You Doing it Wrong?

Underwear merchant Bare Necessities recently tested coordinating a postcard campaign with e-mail to a segment of its customer file and saw a 15% increase in revenue.

So why aren

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ESP Touts Unspam; Time for a Group Swirly

Canadian e-mail software provider EliteEmail.com last week published a press release touting that it has signed up to use the offensively misnamed child-protection do-not-e-mail registries in Utah and Michigan—schemes the two states’ legislators crammed down marketers’ throats in 2005 at the urging of a company called Unspam.

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