Chief Marketer Staff

• Agencies

  Prime Rating

  Consumers are entitled by law to a free annual credit report. But there’s another way of learning where they stand: Sign up for DirecTV.

• Agencies

  Urban Refuge

  An unexpected oasis amid New York’s hustle and bustle set up shop as The Spa Experience for four days last month at Grand Central Terminal. Weary commuters

• Agencies

  PRIMARY CARE

  A patient waiting in a cold, crowded doctor’s office might not feel particularly chatty. But she’s likely to feel a lot more friendly seated at her computer

• Agencies

  Listline

  NEW LISTS National Arbor Day Foundation Give-a-Tree Donors This is a list of those who bought greeting cards and had trees planted in national forests

• Agencies

  Clutter Cutter

  John Miller has been promoting TV programs since the 1970s when the Big Three broadcast networks constituted commercial television. But things have changed:

• Agencies

  Those Wacky COOs

  Is there a school somewhere teaching chief operating officers how to come up with zany marketing ideas? I once worked for a small business-to-business

• Miller Takes a Stand on Seats

  Companies have a hard enough time protecting their brand from knock-offs in the real world. But the rise of virtual worlds has opened a new front in the

• Agencies

  Data for Dollars

  Looking for something valuable to sell? Try looking within at what you know. The Official Get Rich Guide to Information Marketing (Entrepreneur Press),

• Correction

  An article in the October issue Sticky Situations misstated that most of the 21 million toys made in China recalled by Mattel were suspected of lead contamination.

• Agencies

  Void and Without Form

  The Direct Marketing Association’s press releases reveal its penchant for approaching industry developments with a mixture of cautiousness and corporate-speak.