Chief Marketer Staff

• Agencies

  A Direct Visit From St. Ridic-o-las

  ‘Twas the night before Christmas, and Santa, nonplused, Took a look at his marketing, sighed, and then cussed: What’s with all these strange upstarts?

• Agencies

  Bear Market

  Direct marketers are spending a little more. They’re focusing on existing customers and mailing to in-house lists. So things should be looking good, right?

• Agencies

  Prime Rating

  Consumers are entitled by law to a free annual credit report. But there’s another way of learning where they stand: Sign up for DirecTV.

• Agencies

  Those Wacky COOs

  Is there a school somewhere teaching chief operating officers how to come up with zany marketing ideas? I once worked for a small business-to-business

• Agencies

  E-mail for Unmentionables

  While most business-to-consumer marketers are figuring out how best to augment holiday sales with e-mail, Bare Necessities is leading with it.

• Agencies

  Bank of America: Used Car Dealer?

  They say money can’t buy love. Apparently it can’t buy perfect advertising either. Earlier this year Bank of America bought U.S. Trust for a tidy $3.3

• Voice Lessons

  At first glance, building a word-of-mouth marketing campaign around a low-cost-to-free phone service would seem about as complex as organizing a one-car parade.

• Agencies

  Good Deeds

  Starbucks is back again with its Cheer Pass promotion, this time spreading good tidings across the globe. For the first time, the cards are being distributed

• Agencies

  DNC Registrants Ready to Renew

  The Federal Trade Commission has, for the time being, decided not to drop names from the National Do Not Call Registry after the initial five-year registration

• Agencies

  Clutter Cutter

  John Miller has been promoting TV programs since the 1970s when the Big Three broadcast networks constituted commercial television. But things have changed: