Chief Marketer Staff

• Agencies

  Coen Issues Gloomy Ad Forecast

  There’s little reason to celebrate over Robert Coen’s latest forecast on ad spending.

• Digital

  DMEF Establishes Award for Interactive Direct Marketing

  The Direct Marketing Educational Foundation (DMEF) will honor the best dissertation proposal it receives for research on direct interactive marketing with a Shankar-Spiegel Award next year.

• Agencies

  Oriental Trading CEO Resigns

  (Multichannel Merchant) The CEO of Oriental Trading Co. has stepped down. The gifts and novelties cataloger says that Stephen Frary resigned Nov. 30 “to pursue other interests.” He had been CEO of the Omaha-based company since 2000.

• Letters to the Editor

  Of course, there are many more recent events in the DMA’s history — the waffling when waffles were invented, for instance.

• Hershey’s Marketing Chief Resigns

  A top Hershey’s Co. executive is leaving to pursue other initiatives.

• Audi Sponsors U.S. Ski Team

  Audi of America unveiled a one-year pact to be automotive sponsor of the U.S. Ski Team.

• Agencies

  Papa John’s Runs Sweeps for Bowl Game Trip

  Papa John’s is pushing fan interest in its upcoming self-titled college football bowl game with a contest to send two people to the game.

• Agencies

  Russian News Channel Goes Guerrilla in New York

  A new international news broadcast channel is introducing its service to New York area residents with Russian culture.

• Mktgpartners Opens Chicago Office

  Entertainment and sports marketing agency, mktgpartners, has opened an office in Chicago.

• Coen Issues Gloomy Ad Forecast

  There’s little reason to celebrate over Robert Coen’s latest forecast on ad spending. The U.S. outlay, fueled in part by the election and the Summer Olympics, will grow by 3.7% next year to $294 billion, said Coen, senior vice president and director of …