Chief Marketer Staff

• Email

  Stupid PR Watch: Barracuda Needs a Swift Kick

  Marketers should bury their collective foot in the rear end of Barracuda Networks

• Email

  Epsilon Confirms Della Penna Departure

  Marketing services firm Epsilon Friday confirmed that chief marketing officer Michael Della Penna is no longer with the company.

• Listline e-Newsletter 12/18/07

  Crain Communications Inc. tapped MeritDirect to manage Modern
  Healthcare’s subscriber lists

• Digital

  Survey Finds Small Businesses Turning to Internet Media

  Small businesses still rely mainly on Yellow Pages advertising to generate inbound telephone inquiries, but spending on Internet advertising media is expected to increase significantly, according to survey findings.

• Digital

  E.U. Lawmakers Examine Google’s Plans for Doubleclick

  The European Parliament plans to conduct hearings in January to examine issues related to Google’s plans to acquire online advertising tracker Doubleclick, according to wire service reports.

• Schwedelson Elected Chairman of List Leaders Group

  Worldata corporate vice president Jay Schwedelson has been elected 2008 chairman of the Direct Marketing Association’s List Leaders Group.

• Statlistics Wins Barron’s Subscriber File

  Statlistics has been named manager of Barron’s circulation list, effective Jan. 1.

• Agencies

  Hennessey Brings Bartenders to Cognac in Multi-City Campaign

  Hennessey Cognac has debuted an experiential promotion called the Art of Mixing Academy in 10 key U.S. markets to give bartenders a chance to get to know Hennessey VS as an ingredient

• Agencies

  Doritos Pares Super Bowl Contest Entries to 10

  Frito-Lay is asking people to vote for their favorite song in the latest version of its Super Bowl contest

• Agencies

  Hallmark Launches Online Voting in Card Contest

  Hallmark is seeking votes for the top creation in its first card competition tied to (Product) Red.