Chief Marketer Staff, Author at Chief Marketer

Good Neighbor Pharmacy Hits NASCAR Circuit

Demonstrating the broad range of NASCAR’s sponsorship appeal, the Good Neighbor Pharmacy will be riding on the hood of a stock car next year

News Brief

QUEST COMMUNICATIONS: has hired Draftfcb of Chicago as agency of record for its consumer advertising programs

Agencies

In Loyalty, Talk Now, Earn Now, Redeem Now

The best loyalty programs thrive on dialogue. Members agree to provide information–through transactions, survey responses and declared preferences–and marketers respond with offers that not only reward customers for sharing, but also prove that the marketers are listening.

Agencies

Social Media Monitoring and Analysis: Call It What You Will

Consider the diversity of terms widely espoused over the past couple of years to describe a set of technology solutions now offered by upwards of 40 marketing vendors and deployed by a rapidly-growing number of major companies within the realm of consumer-generated content. These terms include brand monitoring, buzz monitoring, social media monitoring, market influence analytics, and online consumer intelligence.

Zipatoni and FCB Direct Rebrand as Rivet

Rivet, an Interpublic Group Co., will rebrand Zipatoni and FCB Direct in Toronto as Rivet, effective Jan. 1.

Agencies

Mail Stream: A Report on Incoming Direct Mail

Shirt maker Joseph Turner debuted at U.S. version of its British catalog with a book that included a half-off offer on shirts, cufflinks and ties. Covenant House’s Christmas fundraising effort featured a box loaded with freemiums, including greeting cards, wrapping paper, bows and pens – and a $15/$20/$25/$50/$100/other ask ladder. And Especially Yours, a catalog and online retailer of wigs, hairpieces, and apparel for African American women, offered a six-month subscription to Time Inc.’s Essence magazine as a premium on payment for customers who spent more than $75 with the company.