Chief Marketer Staff

• Orbitz Cuts Global Marketing Post

  Online travel services firm Orbitz has eliminated its global chief marketing position, and instead will manage marketing on a local level, the company said

• Wrigley Adds Ryan Partnership to Agency Roster

  The Wm. Wrigley Jr. Co. has hired Ryan Partnership as one of its consumer
promotions agencies

• Agencies

  GoDaddy.com Drives New NASCAR Deal

  GoDaddy.com has landed a deal as a primary sponsor with Hendrick Motorsports in its inaugural NASCAR run.

• Agencies

  Scholastic Promotes “Golden Compass” Series with Online Chat

  Scholastic Media will host a live online chat today with Dakota Blue Richards, the 12-year-old star of the movie “The Golden Compass,” filmed from the first volume of a trilogy by children’s author Philip Pullman and published in the U.S. by Scholastic

• Agencies

  Freestyle Links With Loop’d Network

  Lifestyle and action sports watchmaker Freestyle is pushing a contest on Loop’d Network, offering aspiring extreme athletes a yearlong sponsorship

• News Brief

  LEAN POCKETS: is extending its line with new products featuring whole grain sandwiches

• Agencies

  Blogs Vs. E-Newsletters: Which Are Right For You?

  Tick, tock. Every second a new blog is created. That’s 31,556,926 blogs per year! So, should you be blogging? Or, are e-newsletters a better option for your business?

• Email

  Ho Ho Or Ho Hum: Some E-mails Miss the Mark

  Up on the laptop,
  Click, click, click.
  Some missives inspired sales,
  While the others didn’t stick.

• Digital

  E-News to Go

  Newsweek and the Media Bloggers Association (MBA) have launched ” The Ruckus,” a new group blog about politics for Newsweek.com.

• Email

  The Opportunities and Threats of Transactional E-mails

  As a growing number of marketers take advantage of the opportunities presented in transactional e-mails, one expert is sounding a note of caution.