Chief Marketer Staff

• News Brief

  CHRYSLER FOUNDATION: donated $100,000 to Marine Toys for Tots and enough toys to fill five Chrysler and Dodge minivans

• Agencies

  A Bigger Bang: The New Way to Allocate Marketing Resources

  (Direct) Congratulations! You are wisely spending your marketing dollars on single campaigns, and the results show it.

  But are you looking at the big picture? Can you budget based on total impact rather than cost per reach?

• Agencies

  Pacifier Firm Markets Through Web, Magazines and PR

  About two years ago, Kim Pedersen, a former employee of the city government of Fremont, CA, got an idea from Pia Callesen, a relative in Denmark: personalized baby pacifiers.

• Agencies

  Marketer Sells Generators, Air Compressors

  Back in 2002, Jon Hoch got an idea from a bad shopping experience. He couldn’t find the lawn mower he wanted at the local big box or the neighborhood hardware retailer.
  This inspired him to go try online retailing.

• Listline e-Newsletter 12/19/07

  A list of 2.7 million smokers who participated in a national survey of smoking habits and preferences. More than 60% provided an electronic signature verifying their age and identity. Data was gathered at nationalsmokersurvey.com.

• Agencies

  Transcontinental Ties 24% Income Drop to Mortgage Crisis

  Transcontinental posted net income of $38.6 million for the fourth quarter, a 24% decrease from $51.1 million in the prior year.

• Agencies

  Bisnode Acquires Lundalogik

  Bisnode, a Swedish digital marketing company, has acquired Lundalogik, a supplier of customer care and customer relationship management systems.

• National Healthcare Alliance Acquires Berman Marketing

  National HealthCare Alliance Inc. has acquired Berman Marketing Group Inc., a direct marketing agency, for an undisclosed sum.

• Agencies

  Cummins Names Roberts Agency of Record

  Cummins Power Generation Commercial Business units have named Roberts Communications agency of record.

• Agencies

  DIY Video Contest Draws 55,000 Entries

  The DIY Network, Scripps-Howard’s home project cable channel, said a promotion built on user-generated video and a chance to win a special Burt Reynolds edition Pontiac Trans Am resulted in more than 55,000 submissions in less than eight weeks