Chief Marketer Staff, Author at Chief Marketer

FTC Wins Orders Against ‘Opportunity’ Sellers

The Federal Trade Commission has won several orders against a family run enterprise that allegedly sold bogus business opportunities.

Agencies

IMA Fuels Goals, Team Effort with New Leader: Q&A

The Incentive Marketing Association is kicking off 2008 with a new president at the helm. Rick Blabolil, president of Marketing Innovators International, Inc., a people performance management and measurement organization, takes over Jan. 1.

Agencies

Best Western Drives Loyalty Via Winter Windfall Game

In a seasonal whirl of snowmen and candy canes, Best Western is using an online instant-win game to boost brand loyalty and drive online reservations.

In Iowa, Clinton Aims Extra Effort at Unlikely Women Voters

Marketers know that a call to action sometimes isn’t enough

Agencies

Hostess Pushes Holiday DVD Rebate on 2 Million Packages

Hostess is once again out with a rebate offer to help drive sales of Classic Media’s holiday movies.

The company is offering a $4 rebate off the purchase of animated holiday DVDs, including “Santa Claus Is Comin’ to Town,” “Frosty the Snowman” and “Rudolph the Red-Nosed Reindeer.”

Agencies

In Loyalty, Talk Now, Earn Now, Redeem Now

(Chief Marketer)— The best loyalty programs thrive on dialogue. Members agree to provide information—through transactions, survey responses and declared preferences—and marketers respond with offers that not only reward customers for sharing, but also prove that the marketers are listening.

Agencies