Chief Marketer Staff

• Gather.com Moves to Voting for Next Great Crime Writer

  Gather.com, the social media site for adults, has narrowed down its search for America’s “next great crime writer,” to 25 semifinalists.

• News Brief

  SAMSUNG: announced the winners of two Mini Cooper S cars, from Katy, TX and Red Lion, PA in a sweepstakes that was part of a an ad campaign for Samsung color laser printers.

• Kettle Foods Teams with Wildlife Federation for On-Pack Promo

  Kettle Foods is partnering with the National Wildlife Federation to launch its newest chip flavor with a cause-marketing effort.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  The Barneys holiday 2007 catalog urges recipients to

• Listline e-Newsletter 12/26/07

  This master file contains 349,282 postal addresses for individuals who’ve indicated an interest in continuing education, including degree and certificate programs.

• Agencies

  Advisory Committees to Lead Reorganized DMA Councils

  The Direct Marketing Association has plans next month to announce a major reorganization of all its special interest councils.

• Digital

  More Than $18B Spent Online This Holiday Season: Survey

  More than $18 billion was spent online during this Holiday season, an 18% increase over last year, according to ComScore Networks.

• Email

  Phishing Attacks Cost Record $3.2 Billion: Gartner

  Phishing attacks in the U.S. soared in 2007, as $3.2 billion was lost to these attacks, according to a survey by Gartner Inc.

• Agencies

  USPS Gives Sneak Peek at Intelligent Mail Proposals

  The U.S. Postal Service has posted an advance notice of rules it plans to propose in January about the implementation of its Intelligent Mail barcodes on Postal Explorer at pe.usps.com.

• Bell Canada to Run Forthcoming Do Not Call List

  The Canadian Radio-television and Telecommunications Commission (CRTC) has awarded a five-year contract to Bell Canada to operate the country’s National Do Not Call List (DNCL).