Chief Marketer Staff, Author at Chief Marketer

Viral but Virtuous

For two years now, Internet celebrity Matt Harding has been dancing around the world: rocking in Rwanda, shimmying in the Shetland Islands and blogging

Warning: School Zone

Last month a lone Florida woman gave McDonald’s a migraine over her 9-year-old daughter’s report card. It was adorned with a promotion promising a free

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File Under Humor

Perhaps the best published satire these days is found in the free tabloid newspaper The Onion, which weekly looks at life’s absurdities firmly tongue

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Anyone who’s ever owned pets knows how tough it can be to get them to do what you want. Likewise, online marketers occasionally have a hard time helping customers find the products they’re looking for on their sites.

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America’s Sweepstakes King

Steve Ledoux, a 47-year-old realtor from California, has won more than 500 sweepstakes and contests since the 1990s. He has walked away with a dozen trips,

Ambush Marketing

Sponsorship has grown up. It’s multi-faceted. It’s quantifiable. And it’s widely acknowledged to be at the forefront of modern marketing. It is not just

Drive Media Campaign Performance with Data and Analytics

Knowing what data to use and how to leverage that data is critical to improving the effectiveness of your online media campaigns. Join Suresh Vittal, Senior Analyst at Forrester Research and Ted Shergalis, Founder and GM of Media at , as they discuss the immediate challenges marketers face today in the online media environment and how to overcome them. Additionally, you’ll learn the 5 steps to utilizing data and analytics in order to drive the performance of your media campaigns.

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