* Roaman’s Health and Beauty Buyers
* Avatar Medical Conditions
* Ultimate Credit Seekers Hotline
* Boomers Who Give
* People in the News
* Introducing Shirley Schoevaars of Name-Finders Lists
* FranklinCovey Consumers
* Rogers Media French Business Database
* Healthcare Informatics Extra
NEW LISTS
Roaman’s Health and Beauty Buyers
Redcats USA has a list of 372,374 buyers from the Roaman’s catalog who purchased health and beauty products in the last 12 months. These customers have been identified using the I-Behavior affinity statistical model. The unit of sales was $70.
Selections: Purchase amount (ranges), cash/credit buyers, in-house credit buyers, one-time/multibuyers, state/SCF/ZIP
Price: $110/M
Contact: Direct Media Inc., Mary Hickey (203-532-2479; mhickey@directmedia.com)
Avatar Medical Conditions
Nearly 40 million postal addresses and 18.5 million e-mail addresses are available for consumers with self-identified medical issues. Data has been sourced from telephone and other written surveys. It’s available for rental or for appending.
Selections: Medical condition, age, income, phone number, state/SCF/ZIP
Price: $125/M
Contact: Infocore Inc., Tom Mack Jr., (760-607-2500, ext. 13; tmack@infocoreinc.com)
Ultimate Credit Seekers Hotline
Consumers who searched online for credit are identified on this hotline file. It offers some 575,000 monthly and 150,000 weekly names. These individuals have explored options such as payday loans, catalog credit cards, secured credit and government grants.
Selections: Phone numbers, age, income, gender, state/SCF/ZIP
Price: $100/M (monthly credit seekers)
Contact: Midwest Direct Marketing Inc., Dorothy J. Rusk (913-686-2220; dorothy@midwestdm.com)
Boomers Who Give
Nearly 3.3 million donors ages 42 to 61 are listed. These individuals contributed to causes related to the environment, health, children, politics, animals, religion or politics. Sources include direct mail and online surveys, as well as mail order transaction purchase and response data.
Selections: Donor category, hotlines, gender, age, income, length of residence, presence of children, homeowners, Internet connected, bank cardholders, state/SCF/ZIP
Price: $55/M
Contact: Focus USA, Lori Collins (603-635-1842; Lori@focus-usa-1.com)
IN THE NEWS
People in the News
Alicia Abels and Katherine Benazet have been promoted to vice presidents in the list brokerage division at Trinity Direct. Abels joined Trinity eight years ago. She has worked with clients such as Human Life International, Smithsonian and Franciscan Missions. Benazet has been with the firm for four years. She presently works with such clients as St Elizabeth Ann Seton Shrine, KNOM Radio, Native American Rights Fund, Food for the Poor and Legionaries of Christ.
MEET THE BROKER
Introducing Shirley Schoevaars of Name-Finders Lists
This week, Meet the Broker features Shirley Schoevaars, who feels that small list firms have an advantage when it comes to working one-on-one with clients. For her take on the fundraising list market, click here (directmag.com/meet_the_broker/schoevaars).
SPECIALS!
FranklinCovey Consumers
Mailers who test 10,000 or more names from the FranklinCovey Consumers list can have additional 5,000 names for free. More than 300,000 seminar attendees and product buyers are available. Contact MeritDirect, Mike Soltis (914-368-1025; msoltis@meritdirect.com)
Rogers Media French Business Database
A 10% discount off the base price of this French Canadian database being offered for test orders placed before Jan. 31. A total 26,952 business magazine subscribers are available. Contact Cornerstone Group of Companies, Stephen Manson-Hing (416-932-9555, ext. 415; smhing@cstonecanada.com)
Healthcare Informatics Extra
Test mailers receive $25/M off the base price of this file offered by Vendome Group. More than 14,000 e-mail newsletter subscribers are available. Contact Daniel Grubert (914-925-2449; Daniel.Grubert@LakeGroupMedia.com)
