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Chief Marketer Staff

  • Agencies

    Cyber Stumping

    In case you missed it, something very interesting happened last month at Barack Obama’s rally in Columbia, SC. A viral marketing event broke out. The

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    Social Capital

    Hey, big spender! Wanna spend some time with me… online? More and more, financial services marketers are using viral video and other social networking media

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    Paying Off

    Marketers are using more sophisticated metrics to determine the ROI of their cross-channel campaigns. But for many, keeping track of data across their

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    A Corny Idea

    If you had the man considered the world’s first popcorn chef in your employ, what would you do? Dale and Thomas knew the answer was obvious make him a

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    Dear Friend

    Some marketers think that people without credit deserve whatever they get, and they prove it by treating them like marks. They offer mortgages with variable rates, and credit cards with all kinds of sneaky add-ons.

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    File Under Humor

    Perhaps the best published satire these days is found in the free tabloid newspaper The Onion, which weekly looks at life’s absurdities firmly tongue

  • Ambush Marketing

    Sponsorship has grown up. It’s multi-faceted. It’s quantifiable. And it’s widely acknowledged to be at the forefront of modern marketing. It is not just

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    A Bigger Bang

    Congratulations! You are wisely spending your marketing dollars on single campaigns, and the results show it. But are you looking at the big picture?

  • Viral but Virtuous

    For two years now, Internet celebrity Matt Harding has been dancing around the world: rocking in Rwanda, shimmying in the Shetland Islands and blogging

  • Agencies

    Calling All Web Analysts

    Is help out there for marketers looking to take the first steps into online analytics? Yes, up to a point, according to a new study from Forrester Research