Chief Marketer Staff, Author at Chief Marketer

Screen Scene

If your customers aren’t already watching your content online, chances are they will be soon. Within the next three years, more than 16 million U.S. households may be using their broadband service more than their television sets, according to a survey by In-Stat.

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Privacy Crackpots Are at It Again

Just when you thought the privacy crackpots couldn’t get any wackier, they call for a contraption that would kill the Internet economy as we know it: a national do-not-track list.

On the Nose

The way to a man’s heart may be through his stomach. But for Yankee Candle, the way to a shopper’s wallet is through the nose. The retailer which has

Power Chords

When battery maker Energizer wanted to add a community element to the marketing for its Energi to Go line of portable power devices (think mobile chargers

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Bidart & Ross Gets In the Mail

Investment consultants Bidart & Ross decided last year to stop making cold telemarketing calls to drum up leads for its advice about corporate 401(k)

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Widgets? They’re Easy

Staples has an button for you. In fact, it has several. There’s the one that’s been featured in its print and television ads since 2005. There’s also

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I Dub Thee – Sir Charge

The American Independent Truckers Association reflects the greed and cynicism blanketing business and industry today. Its published philosophy states baldly, with questionable grammar:

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A Corny Idea

If you had the man considered the world’s first popcorn chef in your employ, what would you do? Dale and Thomas knew the answer was obvious make him a

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A Bigger Bang

Congratulations! You are wisely spending your marketing dollars on single campaigns, and the results show it. But are you looking at the big picture?

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Paying Off

Marketers are using more sophisticated metrics to determine the ROI of their cross-channel campaigns. But for many, keeping track of data across their