Chief Marketer Staff, Author at Chief Marketer

Cyber Stumping

In case you missed it, something very interesting happened last month at Barack Obama’s rally in Columbia, SC. A viral marketing event broke out. The

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Trekkies Unite

Going into a dimension where no other interactive multimedia exhibit has gone before, Star Trek The Tour embarks on a five-year excursion around the U.S.

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Oh, Grow Up

If you want to grow your enterprise, look within. That’s the message from Robert H. Bloom in The Inside Advantage: The Strategy That Unlocks the Hidden

Back-End Foundation

Simply Put, the fulfillment industry is comprised of companies that provide services such as receiving, warehousing, repackaging and sending requested

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The Write Stuff

Did you know your customers and prospects are getting hit with about 3,000 advertising messages a day? This barrage of noise is making it hard for anyone

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Up on the laptop, Click, click, click. Some missives inspired sales, While the others didn’t stick. The holiday party season is upon us. This year impress your guests with gourmet delights from GourmetFoodMall

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Bidart & Ross Gets In the Mail

Investment consultants Bidart & Ross decided last year to stop making cold telemarketing calls to drum up leads for its advice about corporate 401(k)

Laughing All the Way to the Bank

When I was a kid in the 1960s, I used to gaze at the Wheaties cereal box and visualize in my head that it was me instead of Mickey Mantle depicted in

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Another So-So Effort From Dell

Michael Dell of Dell Inc. (formerly Dell Computer) doesn’t need my help. In the latest Forbes 400 list, he was rated the ninth-richest man in America.

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