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Chief Marketer Staff

  • NBC Reshuffles Creative Agency Ranks

    Broadcast television network NBC announced that The NBC Agency East Coast has reorganized with the integration of MSNBC Creative Services. As a result, David Lipsius has been promoted to vice president, operations, NBC Agency East Coast, while Val Nicholas will advance to vice president, business development, NBC Agency East Coast.

  • News Briefs

    Amazon.com, Inc.: The 2007 holiday season finished as the online merchant’s best ever, with its busiest day being Dec. 10 when more than 5.4 million items were ordered.

  • Alloy, Blowtorch Partner for College Market

    Film producer Blowtorch Entertainment and promotional agency Alloy Media + Marketing (AM+M) announced a strategic partnership for various content offerings launching in early 2008.

  • Agencies

    Privacy Crackpots Are at It Again

    Just when you thought the privacy crackpots couldn’t get any wackier, they call for a contraption that would kill the Internet economy as we know it: a national do-not-track list.

  • Agencies

    Social Capital

    Hey, big spender! Wanna spend some time with me… online? More and more, financial services marketers are using viral video and other social networking media

  • Viral but Virtuous

    For two years now, Internet celebrity Matt Harding has been dancing around the world: rocking in Rwanda, shimmying in the Shetland Islands and blogging

  • Warning: School Zone

    Last month a lone Florida woman gave McDonald’s a migraine over her 9-year-old daughter’s report card. It was adorned with a promotion promising a free

  • Agencies

    Start Talking

    What should business marketers do when confronted with a voice-mail greeting?

    After a bit of investigation, I didn’t find much. Voice-mail marketing is nowhere as a discipline. As far as I can tell, no one seems to be talking about it. No one’s researching it, setting up tests, or figuring out best practices.

  • Agencies

    Oh, Grow Up

    If you want to grow your enterprise, look within. That’s the message from Robert H. Bloom in The Inside Advantage: The Strategy That Unlocks the Hidden

  • Agencies

    Something To Chew On

    The history of American celebrity candy bars is short and not too sweet. The ’70s was the boom and bust era for celebrity sugar, including the (Lee Majors)