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Chief Marketer Staff

  • BNP Media Moves Ascend Files to Edith Roman

    BNP Media has chosen its current list manager Edith Roman Associates and its affiliate ePostDirect to oversee postal, e-mail and telemarketing lists from the professional services division of Ascend Media

  • Loose Cannon: Pushing the Envelopes

    Forgive me if my sympathy for retailers’ complaints about lagging holiday sales is somewhat muted. This is what happens when marketers en masse downplay the biggest present category of the season: gift cards.

  • Coke, McDonald’s, Visa, Others Join ISC Advisory Group

    Looking toward a major conference next month, the International Sponsor Council has established a CFO Advisory Committee to develop a collective perspective on sponsorship programming.

  • Papa Johns Pushes Texting Around NFL Playoffs

    If National Football League teams score big in playoff contests, Papa John’s customers can win deep pizza discounts.

  • Agencies

    GEICO Sends Gecko to Tour Zoos for Conservation

    Government Employees Insurance Company (GEICO) has kicked off a campaign that uses its gecko mascot to promote wildlife conservation and the role of American zoos and aquariums in the fight to preserve species.

  • Agencies

    Build-A-Bear Workshop Drives Traffic with Sweepstakes

    Build-A-Bear Workshop is driving store traffic with a sweepstakes tied to the DVD release of “Alice Upside Down,” offering the chance to win a trip to Los Angeles.

  • Agencies

    Talbots to Close Men’s, Kids Stores

    Retailer Talbots is closing its kids and men’s businesses and instead plans to focus on its core shoppers: Women over 35.

  • News Briefs

    HASBRO INC.: has acquired privately held toy company Cranium and its range of branded games and products for $77.5 million. The deal is expected to close during the first quarter of 2008. Brands including Cranium, Cranium Hullabaloo and Cranium Whoonu will join such classic properties such as Monopoly, Clue and Scrabble as part of the company’s portfolio. Hasbro’s global games and puzzles net revenues in 2006 were about $1.3 billion.

  • Engage and UPP Form Alliance

    Engage marketing, an experiential and promotions agency, and entertainment marketing agency UPP have formed an alliance to offer clients services from both firms.

  • Listline e-Newsletter 1/4/08

    Avrick Direct Inc. now manages its Caliente Hispanic and Caliente
    Spanish Speaking master files in-house. Some 2.7 million- and 313,904
    names are available respectively.