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Chief Marketer Staff

  • News Brief

    PUMPTOP TV: an out-of-home digital media network is partnering with ABC to produce and deliver custom news content throughout each day to U.S. gas station consumers.

  • Party Hearty

    Laptops usually aren’t seen as fashion statements. But they were at an event hosted last year by Dell Computer. Dell wanted to showcase the new color

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    The latest Brocade Homes catalog from Restoration Hardware now includes gift merchandise, and highlights a current bed and bath sale. The Cancer Research and Prevention Foundation

  • Listline e-Newsletter 1/7/08

    Canon Communications LLC has appointed Statlistics to manage a portfolio
    of postal and e-mail lists, including a 334,278-name postal master file.

  • Agencies

    Virginia Governor Wants ID Theft Legislation

    Virginia Gov. Timothy Kaine plans to propose legislation aimed at protecting state consumers from identity theft and credit fraud.

  • Agencies

    Spam King, 10 Others Indicted: DOJ

    A Michigan man considered to be one of the world’s most prolific spammers has been indicted along with 10 others, the U.S. Department of Justice announced last week.

  • Agencies

    Florida Sues Alleged Check-Scam Mailer

    An Internet directory firm that allegedly sent checks and debited the bank accounts of people who cashed them has been hit with a state lawsuit.

  • Agencies

    Chinese Government Said to Probe U.S. Marketing Firm

    Usana Health Sciences Inc., a U.S. firm based in Salt Lake City, is being investigated by a Chinese government agency in connection with an alleged multi-level marketing scam, a U.S. source claims.

  • Agencies

    Lillian Vernon Cuts Staff by 25%

    (Multichannel Merchant) It wasn’t a very merry holiday at gifts and housewares cataloger Lillian Vernon. The Virginia Beach, VA-based company laid off about 25% of its full-time workforce on Dec. 20.

  • Digital

    Advertisers Lined Up for Interactive Golf TV Station

    GolfrascalTV has formed advertising and marketing partnerships with the golfer’s Web sites caddychicks.com and apvgolf.com to promote a golfer’s book series and golf instruction DVDs on its wireless interactive television station.