* Caliente Master Files
* Amacai New Business/Pure Business Files
* Botanic Choice Spanish Health Catalog
* Roaman’s Children’s Product Buyers
* Oil and Energy Investment
* Playstation: The Official Magazine
* Artistic Direct Corporate Master File
* Introducing Chris Ragusa of Estee Marketing Group Inc.
LISTS UNDER NEW MANAGEMENT
Caliente Master Files
Avrick Direct Inc. now manages its Caliente Hispanic and Caliente Spanish Speaking master files in-house. Some 2.7 million- and 313,904 names are available respectively. These consumers have received a new credit card or sought new credit, made a mail order purchase, moved or filled out a warranty card. No telemarketing is allowed. Estee Marketing Group Inc. formerly managed these files.
Selections: Hotlines, age range, business executives, change of address, credit card type, dwelling type, ethnicity, gender, homeowner, income range, length of residence, mail order buyers, marital status, presence of children, religion, language, state/SCF/ZIP
Sample usage: Disabled American Veterans, MyMediaWorks, T-Mobile
Sample tests: United Health Care, Uniquely Quince
Price: $85/M (Hispanic file); $95/M (Spanish-speaking)
Contact: Avrick Direct Inc., Laurence J. Shoobs (323-662-1143; larry@avrick.com)
Amacai New Business/Pure Business Files
Amacai Information Corp. has appointed MeritDirect to manage the Amacai New Business and Pure Business files. More than 820,000 and 16.6 million names from the last 12 months are available, respectively. The sources are phone directories with data verified by telecommunications service providers. These enhanced lists of businesses were formerly managed in-house. Aggressive List Management Inc. manages a group of Amacai consumer files.
Selections (depending on file): Hotlines, phone number, SIC Code, annual sales, number of employees, business name with contact, contact name and title, years in business, state/SCF/ZIP
Sample usage: First Equity Bank, Uline, Discover Card, Personnel Concepts, Chase Bank
Price: $85/M (New Business); $75/M (Pure Business)
Contact: MeritDirect, Pat Bishop (914-368-1133; pbishop@meritdirect.com)
Botanic Choice Spanish Health Catalog
Indiana Botanic Gardens Inc. has selected Specialists Marketing Services Inc. to manage a list of 58,374 buyers and 54,471 inquirers from the Botanic Choice catalog. Those listed have responded to Spanish-language promotions. A separate segment with 9,131 Puerto Rican buyers is available. Buyers spent on average more than $40 for dietary supplements, herbal products and vitamins. Telemarketing inquiries will be considered. Walter Karl Inc. was the prior list manager.
Selections: Hotlines, gender, state/SCF/ZIP
Sample usage: Mundo Latino, St. Lawrence Seminary, Oblate Missions, International Masters Publishers, Tabak’s Health Products, Doubleday Entertainment
Price: $105/M (buyers); $95/M (inquirers)
Contact: Specialists Marketing Services Inc., Femina Lalji (631-306-5213, FeminaLal@specialistsMS.com)
NEW LISTS
Roaman’s Children’s Product Buyers
Redcats USA offers more than 202,000 children’s products buyers identified from the Roaman’s catalog list with the I-Behavior affinity statistical model. These individuals spent $70 in the last 12 months. Buyers have a $43,000 household income.
Selections: Purchase amount (ranges), cash/credit buyers, in-house credit buyers, one-time/multibuyers, state/SCF/ZIP
Price: $110/M
Contact: Direct Media Inc., Mary Hickey (203-532-2479; mhickey@directmedia.com)
Oil and Energy Investment
This master file is comprised of commodity investors who have made investments related to energy resources. Some 490,000 postal addresses are on file. Those listed include executives, managers, directors, administrators and other business professionals. E-mail addresses are available. The sources are direct mail and the Internet.
Selections: Age, gender, income, recency
Price: $185/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; jays@worldata.com)
UPDATED LISTS
Playstation: The Official Magazine
Future US Inc. has renamed PSM magazine Playstation: The Official Magazine. The updated list offers 111,241 active subscribers who enjoy computer games. An average subscriber is 23 and lives in a household with a $49,000 income. The source is 75% direct to publisher.
Selections: state/SCF/ZIP
Sample usage: BMG Direct Marketing, Bonnier Corp. IDG World Expo, Maxim Magazine, Micro Center, Sports Illustrated, Time Consumer Marketing Inc., Ziff Davis Media
Price: $125/M
Contact: Lake Group Media Inc., Belkys Reyes (914-925-2406; Belkys.Reyes@LakeGroupMedia.com)
Artistic Direct Corporate Master File
More than 6.1 million names are available on this recently merged list of Artistic Direct and Current personalized product buyers. Eighty percent of these customers are women with a $40,000 average income. The average sale was $13. Sources include direct mail, FSIs, package inserts and space ads.
Selections: Purchase amount (ranges), hotlines, one-time/multibuyers, business/home address, gender, product, title, state/SCF/ZIP
Sample usage: Collections Etc., Figi’s Inc., Harriet Carter Inc., Miles Kimball Co., American Bible Society, American Diabetes Association, American Heart Association, American Red Cross, Brewer Direct, Covenant House, Custom Missions, Easter Seals Society, March of Dimes, Salvation Army, Veterans of Foreign Wars, TV Guide, Barton Cotton Inc.
Price: $90/M
Contact: ALC Data Management, Marissa Spinelli (914-524-5229; marissa.spinelli@alc.com)
MEET THE BROKER
Introducing Chris Ragusa of Estee Marketing Group Inc.
This week, Meet the Broker features Chris Ragusa, a broker/owner who readily confesses that brokers have more fun than company presidents. To learn why she considers herself as a hands-on broker, click here (directmag.com/meet_the_broker/ragusa).
