Chief Marketer Staff, Author at Chief Marketer

Engauge Buys StreamRight

Engauge, a marketing agency, has acquired StreamRight, a digital technology development firm.

Guthy-Renker Acquires Scalp Med

Guthy-Renker has acquired Scalp Med, a hair restoration system for men and women from Modern Health Labs Inc., for an undisclosed sum.

Gatorade Debuts New Lifestyle Beverage

PepsiCo’s Gatorade division will launch a new low-calorie “lifestyle beverage,” G2, with the help of some well-known sports faces and a TV spot during Super Bowl XLII on Feb. 3.

Agencies

Mattress Giant Toasts 25th Anniversary with Mobile Tour, Sweeps

Mattress Giant is promoting its 25th anniversary with a mobile marketing tour in South Florida and sweepstakes to drive traffic into its showrooms.

Kroll Named Head of Warner Bros. World Marketing

Sue Kroll has been named president of world marketing for Warner Bros. Pictures

Wrigley Names New Chief Innovation Officer

The Wm. Wrigley Jr. Co. said this week that its chief innovation officer plans to retire after eight years in the job.

National CineMedia Adds Warner Bros. to Pre-Features

National CineMedia added Warner Bros. to its lineup of high profile content providers for its “FirstLook” movie theater preview program.

DUNKIN BRANDS, INC.: has realigned its organizational structure combining the U.S. and international teams for its Dunkin’ Donuts and Baskin-Robbins brands. Previously, each division operated under separate leadership. Heading up the effort is Will Kussell, 49, who was named president and chief brand officer for Dunkin’ Donuts Worldwide.

Listline e-Newsletter 1/16

Separate counts are available for gift buyers on such special occasions
as anniversaries, graduations, St. Valentine’s Day, Mother’s and
Father’s days.

Agencies