Chief Marketer Staff

• Agencies

  Sunsilk Taps Madonna, Shakira, Monroe for Global Campaign

  Haircare brand Sunsilk has enlisted the help of three well-known icons to launch its newest campaign—Madonna, Shakira and Marilyn Monroe, who died when she was 36 years old.

• Agencies

  Coors Launches Fan Video Contest for Bowl Tickets

  Coors Brewing Co. is giving football fans a chance to show, via the miracle of online video, why they deserve to win tickets either to this year’s Big Game or the 2009 Super Bowl XLIII in the company’s “Who Wants it More?” contest.

• Agencies

  Absolut Vodka Goes Green with Life Earth Films

  Absolut Vodka is stepping into the global warming issue in a very public way by prodding interest in ecological documentaries from the Live Earth Film Series.

• Agencies

  Pizza Hut Pushes National Mobile Ordering Service

  Pizza Hut is giving people two new ways to order by cell phone.

• Agencies

  Graphite Design Tees up Golf Fantasy Sweeps

  Golfers who dream of driving the fairways like Tiger Woods may get their shot by taking part in the fantasy golf game and sweepstakes from club maker Graphite Design.

• News Brief

  AEROPOSTALE: has rolled out a cause marketing campaign with its teen non-profit organization, Do Something, to raise awareness around the homeless teens in the U.S. and Canada.

• Agencies

  Meet the Broker: Greg Branstetter

  Today we meet Greg Branstetter, president of Hippo Direct, a small Solon, OH-based list brokerage firm that evolved from a bookseller catalog that he launched in 1992.

• Listline e-Newsletter 1/17

  Some 468,148 buyers from last 24 months are available for targeting
  families with girls ages 7 to 14.

• Agencies

  FTC: Regulations Hamper Postal Service; Some Loosening Needed

  The U.S. Postal Service’s legal status puts it at a competitive disadvantage to private carriers and Congress may want to consider relaxing the USPS’s monopoly on mailboxes and on mail delivery.

• Digital

  Sun Microsystems Acquires MySQL

  Sun Microsystems Inc. will acquire MySQL AB, a developer of open source database software for approximately $1 billion.