Chief Marketer Staff

• Agencies

  The Mother Load: Understanding Mom With Search Engine

  Aside from play dates, soccer games and the diaper aisle at Target, do you know where to find moms? Try search engines, where—like everyone else—moms are going to find information. Click here to find out how the typical mom is using search engines, and how you can reach her with your message.

• Agencies

  Magill Headlines

   

• Listline e-Newsletter 1/18

  Progressive Media Group Inc. offers a list of postal and e-mail lists targeting 40,750 subscribers to Medical Technology Journal. The file consists of physicians, clinical healthcare professionals, administrative personnel, CEOs, CFOs and other high-level executives. A segment with 161,580 prospects is available.

• Agencies

  Toronto Exchange May Delist Troubled Quebecor

  The Toronto Stock Exchange may delist Quebecor World Inc. due to a lack of compliance with exchange requirements. The Toronto Exchange has given the company 30 days to come back into compliance.

• DMA Will Merge Smaller Events With DM Days New York

  Hoping to increase attendance, the Direct Marketing Association has merged three smaller conferences with DM Days New York, set this year for June 10-12.

• Agencies

  Multimillion Judgment Against Q-Ray Marketer Upheld

  A federal appeals court in Chicago earlier this month upheld a multimillion-dollar judgment against the marketer of the so-called Q-Ray Ionized Bracelet, saying its pain-relief claims are fraudulent.

• Agencies

  J.C. Penney to Close Customer Service Center: Reports

  J.C. Penney will close its call center in Moosic, PA, and eliminate roughly 275 job, according to reports.

• Agencies

  Retailers Not Up to Snuff on Cross-Channel Marketing: DMA

  Although many retail businesses have mastered multichannel direct marketing, quite a few are still apprentices when it comes to cross-channel integration, according to “Channel Integration and Benchmarks in the Retail Industry,” a new report from the Direct Marketing Association.

• Acxiom Names Meyer CEO/President

  Acxiom Corp. has named John Meyer chief executive officer and president.

• Red Mountain Acquires CustomerFunding.com

  Red Mountain Acquisition has bought CustomerFunding.com, a provider of lead generation services for automotive marketers, for an undisclosed sum.