Chief Marketer Staff
-
Agencies
BT Acquires Online Service Firm Fresca Ltd.
BT has acquired Fresca Ltd., a U.K. online marketing services firm.
-
Agencies
IA Global to Purchase Asia Premier
IA Global Inc. will purchase Asia Premier Executive Business Suites Inc., a Philippine call center outsourcing company, for an undisclosed sum.
-
Agencies
Select Comfort Income and Sales Fall
Select Comfort Corp. posted net income of $2.2 million for the fourth quarter, a decrease from $10.8 million in the prior year.
-
Agencies
Jiffy Lube Launches Women’s Heart Health Campaign
In its first national cause marketing campaign, Jiffy Lube is encouraging women to focus on their cardiovascular health.
-
Agencies
Metamucil Pushes Health via Online Campaign, Sweeps
Procter & Gamble’s Metamucil brand is using a little star power to promote a new health campaign that encourages women to “beautify” their hearts.
-
Agencies
Alltel Launches Multi-Faceted NASCAR Campaign
Alltel Wireless is aggressively tooling up its activation plans for sponsorship of the No. 12 Dodge Penske Racing Team.
-
Virgin America Kicks off Out-of-Home Campaign
Just months after its launch, Virgin America Inc. is rolling out its first major ad campaign focusing largely on out-of-home marketing efforts.
-
CBS Consumer Products Taps Pierce for Licensing Role
CBS Consumer Products has named PJ Pierce as director of licensing.
-
News Brief
COLD STONE CREAMERY: is driving purchases of its Triple Chocolate Romance cake with a free giveaway.
-