Chief Marketer Staff

• Listline e-Newsletter 2/6

  The Texas Department of Transportation’s travel division is offering a
  monthly hotline selection for Texas Highways, a travel magazine with
  134,985 subscribers.

• Digital

  Online DM Spending Up, Offline Down: Survey

  Marketers intent on following the money need look no further than their computer screens. According to a new survey from marketing service and software provider Alterian, 45% of DMers spent at least $500,000 in 2007 for online efforts, compared with just over one-third in 2006.

• Agencies

  USPS Reports Income of $672 Million

  The U.S. Postal Service reported net income of $672 million for the first quarter, compared to a loss of $2.7 billion last year.

• Digital

  AOL Acquires Ad Serving Network buy.at

  AOL has acquired buy.at, an online advertising network service provider. Terms of the acquisition were not disclosed.

• Agencies

  No Changes Announced for D-to-C As Charming Shoppes Faces Cutbacks, Shakeup

  Joseph M. Baron, executive vice president and COO at Charming Shoppes, Inc., has assumed leadership of the company’s retail businesses on an interim basis, following the departure of Diane M. Paccione.

• Interactive Ad Bureau Names Wenda Harris Millard Board Chair

  The Interactive Advertising Bureau’s board of directors has elected Wenda Harris Millard to serve as its chairman.

• Email

  Melissa Data Launches E-mail Clean-up Tool

  Data services firm Melissa Data Corp. has developed a tool to help keep typos from entering e-mail lists.

• Digital

  Correction

  An item about ReachLocal (Direct Newsline, Jan. 31) contained some misstatements. The Woodland Hills, CA-based agency offers technology that small businesses can use to reach consumers who are searching the Internet for products and services in their local areas.

• Letters to the Editor

  Regarding the meat clearance sale flier: As a copywriter, I say, “big mistake.”

• Agencies

  Hasbro Gives Rewards in Exchange for Purchases

  Hasbro is driving sales of its toys and games with a limited-time promotion designed to reward customers for their purchases.