Chief Marketer Staff, Author at Chief Marketer

Claritin Snags NASCAR Star Sponsorship

He may have lightning-quick reflexes behind the wheel, but NASCAR driver Carl Edwards has an Achilles heel: allergies that adversely affect his sinuses.

Macy’s Restructures, Cuts 2,300 Jobs

Struck hard by weak holiday sales, Macy’s this week will cut about 2,300 management jobs and consolidate three regional divisions in an effort to reduce costs and boost sales.

Mattel Names CAA for Entertainment Work

Mattel, Inc. has hired the Creative Artists Agency, an entertainment and sports agency, to develop entertainment marketing programs around the company’s popular brands, including Barbie, Hot Wheels, Fisher-Price, Masters of the Universe, Max Steel, Uno and Polly Pocket.

Popeye’s Ushers in New CMO

AFC Enterprises, the parent company for Popeye’s Chicken and Biscuits restaurants, has named Richard Lynch its chief marketing officer.

Agencies

Solo, Apple & Eve Team with Sesame Workshop

Solo Cup Co. has signed licensing deal with Sesame Workshop to launch a line of paper plates, bowls and cups for kids.

News Brief

PROJECT SUPPORT TEAM, INC. & TEAM DIGITAL, LLC: have moved their offices to 6 Berkshire Blvd., Bethel, CT.

Agencies

Meet the Broker: Nancy Liddane

Today we meet Nancy Liddane, a regional sales rep for Lorena, TX-based Market Approach Consulting. Liddane, who works from a home office in New Jersey, brokers lists for local businesses, regional chapters of nonprofits and companies in the insurance, timeshare and travel industries.