CBS Consumer Products has named PJ Pierce as director of licensing.
In his new role, Pierce is in charge of developing strategic branded licensing partnerships in apparel, accessories and related categories for CBS properties. The post took effect Jan. 29.
Prior to that, Pierce oversaw the global licensing division for the JLo by Jennifer Lopez brand at Sweetface Fashion Co.
CBS Consumer also named Keith Lowenadler as vice president of creative to handle merchandising programs for CBS primetime and classic properties, including “America’s Next Top Model,” Mighty Mouse” and the “Star Trek” franchise.
Previously, Lowenadler was creative director of packaging and advertising for packaged foods and theme parks at Sesame Workshop. He held other positions at BC Cable Networks Group, Fox Family Worldwide and Disney Consumer Products.
