Whether you’re a farmer, athlete or B2B marketer, droughts are bound to happen. To help marketers successfully get through dry seasons, we asked some experts this question: “If a B2B marketer finds that they aren’t generating enough leads, what is the most important advice you would give them?” Here are their responses: Amie Hutton Crawford, […]

Kenshoo, a digital marketing technology provider, is sharing its most recent global search advertising insights in the form of an infographic. Here are some of the highlights: –

Today Yelp announced its acquisition of SeatMe Inc., a company that runs a Web- and iPad app-based reservation service for restaurants and other nightlife-related businesses. SeatMe does exactly what its name betrays: its goal is to make the management of reservations simple for businesses. It also includes a feature that texts guests when their table […]

The worlds of search, social, local and mobile marketing are melting together like four ice cream cones left unattended in the heat wave hitting the Northeast this week. Not only are lines blurring, but changes are happening quickly, too. This makes it difficult for local businesses to keep up. Liana Evans, senior solutions consultant at […]

It appears that the momentum social media marketing has won’t be slowing down anytime soon. According to a survey from The Creative Group, the majority of advertising and marketing executives expect increased investment in Facebook, LinkedIn and Google+ in the next 12 months. The expectations for Twitter, YouTube, Pinterest and Instagram are more mixed. The […]

Back in May, word was that LivingSocial was placing its hope in events to prop up its struggling business. At the time, it seemed somewhat viable, as the company sold 561,469 vouchers for experiences and events in the U.S. in the first quarter of the year, up 850 percent from the first quarter last year. […]

Call centers can be powerful allies for B2B companies looking for help in generating and nurturing leads

By Chandler Galt, social media account manager at Webmarketing123

On a daily basis, I interact with B2B marketers who doubt the usefulness or effectiveness of social media marketing. More often than not, these marketers have either not experimented with this form of digital marketing, or they have invested very little money or effort into creating a custom social media strategy for their business. For this post, I’ll walk through the four main reasons why B2B organizations have been slow adopters of social media marketing, and why they are missing out on a potentially huge boon to their sales funnel.

When the topic of conversions is discussed, many words are devoted to factors like colors, Web design and calls to action. But what about names given to companies, products and services? “Coming up with creative names for your products and services, as well as finding creative uses of these names, can help you gain more […]

Facebook, Twitter, Instagram, YouTube and even Google+ are probably social media platforms that brands and their social media managers use every day. LinkedIn, on the other hand, might be the redheaded stepchild of the social media world, thanks to its reputation in the minds of some for being a stodgy place people only turn to […]