DMA Offers Data Governance Certification to Marketers

|  by Richard H. Levey

The responsibility for securing data has existed for a long time within organizations’ legal, privacy and information technology units. A new certificate program from the Direct Marketing Association seeks to give marketers a solid grounding in responsible data practices.

Chief Marketer Listline July 9

|  by Richard H. Levey

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online Arhaus Jewelry Buyers This…

Chief Marketer Listline June 25

|  by Richard H. Levey

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online

New Online Deal Site Targets Gay Male Market

|  by Richard H. Levey

DirectMale.com, a newly launched deal site, offers marketers an opportunity to reach an affluent, engaged population. But marketers need to know there are specific ways to speak with -- and not speak with -- this audience.

Chief Marketer Listline June 18

|  by Richard H. Levey

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Bark magazine, Hartford York catalog buyers and Tristar Products buyers.

Q&A: Creating a Winning B2B Landing Page

|  by Richard H. Levey

The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.