Playwright Eve Ensler's Vagina Monologues includes a bit of advice for being a better lover that could easily carry over to those responsible for collecting data for marketing purposes. SLOW DOWN. How this makes one a better lover is pretty obvious. So let's focus on the data part.
Relevant storytelling can bridge the gap between prospecting and lead nurturing. King Fish Media's Gordon Plutsky makes the case for data-based content that brings prospects from the inquiry stage to the sales stage.
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Maxim magazine, Nugenics Natural Supplement Online Buyers and American School Boar Journal.
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online
A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.
Super 8 by Wyndham has launched a safety awareness campaign, #JourneySafe, to combat the highly common, yet starkly underreported issue of drowsy driving. The campaign is anchored by this video featuring iconic dashboard accessories—a hula girl, a football bobble head and a bobbing dog—that come to life to alert their driver of the warning signs…