How to Avoid Big Data Analysis Paralysis

|  by Richard H. Levey

The great amount of prospect data floating around can get in the way of gaining useful information. TargusInfo's Paul McConville offers tips on limiting the scope of data gathering to its most effective elements.

Chief Marketer Listline July 30

|  by Richard H. Levey

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data card publicly available online

Mobile Looms Large as Facebook Fights Branding Medium Label

|  by Richard H. Levey

There's a lot more news in Facebook-land than just its recently announced financial performance. Nestled within the company's very first earning report and related management call are a number of gems regarding how marketers can best make use of changes the social network is planning. Want a hint? Think mobile, and think it a lot.

Chief Marketer Listline July 23

|  by Richard H. Levey

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Accredited Patriots, AmeriCares, Heritage Iron magazine.

CM Listline: Fashionistas on the Runway to Response

|  by Richard H. Levey

As the health-conscious consumer trend continues to grow, fashion followers continue to invest their time and money not only in how they feel, but also in how they look. These are not necessarily short-lived fad followers, but dedicated “fashion victims.” According to Wikipedia, with credit given to Oscar de la Renta, “a fashion victim is…

Marketing Data on IT Prospects Varies: Study

|  by Richard H. Levey

Buyers of high-tech offerings within organizations are a highly sought market, and a new study from Bernice Grossman and Ruth Stevens offers insight into the various sources of prospecting data available on them. “An [information technology] buyer is a big buyer,” says Grossman, president of marketing database consultancy DMRS Group. “They buy a lot, and…

Telemarketing Helps First Databank Qualify Leads

|  by Richard H. Levey

Small, highly specialized business-to-business marketers often lack the resources to follow up every casual inquiry. First Databank (FDB), which sells drug data to medical information system providers, health plan operators, pharmacy benefit managers and other organizations, has been using an outside telemarketing firm to pre-qualify its leads. The sales cycle is slow—it took more than…