Marketers Should Let Their Emotions Get The Better of Them

|  by Richard H. Levey

In brand advertising, going for the gut yields the gold, according to BrainJuicer's Orlando Wood. Marketers who tap into the emotional appeal of their ads will also realize quantifiable results -- both in terms of viral impact and hard sales metrics such as increased sales and reduced price sensitivity.

5 Tips to Keep Your Global Website Strategy On-Track

|  by Richard H. Levey

Your website is up and running in two languages, and you're seeing increased web traffic and inbound sales leads. The translated site is paying off. In fact, your salespeople are clamoring for more languages before the end of the year. However, your boss is complaining about the cost of translation and maintenance. And everyone is…

Using Data to Create Customer Engagement

|  by Richard H. Levey

The role of the chief marketing officer is becoming more critical as marketers move to data-focused efforts. Bryan Pearson, president and CEO of LoyaltyOne, offers five data-fueled ways CMOs can influence organizational change.

Chief Marketer Listline August 20

|  by Richard H. Levey

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include the Association of the Miraculous medal Donors, Marquis Who

Tackling Multichannel Attribution

|  by Richard H. Levey

The ability to study the effects of the various touch points on buying behavior is becoming critical, since failure to track sales and leads can result in flawed marketing decisions and poor outcomes. Epsilon's John Young offers some thoughts on setting up multichannel attribution systems that work.

Chief Marketer Listline August 13

|  by Richard H. Levey

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Baltimore Magazine, Chief River Nursery mailing list and Convenience Store News daily newsletter mailing list.