Monday's New York Times featured a terrific column by Andrew Ross Sorkin on Groupon's finances, as well as some reasons behind its delayed initial public offering (IPO). Sorkin's column is must reading for investors. Consumers have their sources of ...
Can't fool consumers. They know—or they think they know—that when marketers gather their personal information, the company benefits. But consumers are less sure of the benefits they themselves accrue when giving up their information. And a majority of them are concerned about the amount of information held by others, according to a new survey from…
There's a palpably upbeat energy at this year's Direct Marketing Association Conference and Exhibition. The breakout concurrent sessions
Attributing a sale to the last customer touch can result in skewed channel effectiveness calculations. Paradysz's Rob Stagno offers thoughts on the complexity of multichannel attribution.
American Express is always testing, but tried and true voucher packages still pull best in their acquisition efforts. Chief Marketer recently talked with Tom Mastrocola, director of subscription acquisition for American Express Publishing Corp., about trends in mail package design, postal concerns and list/database use.
The Whole Foods/LivingSocial deal, under which one million consumers purchased $20 grocery coupons for $10, is already a win for Whole Foods. The high-end supermarket chain has received a wealth of media mentions as a result of the deal, a phenomenon ...
Mothers who weren't chosen to host one of the at-home parties held for Expo Washable Markers on June 11 shouldn’t feel slighted: Only 1800 hosts were selected from more than 24,000 applicants. That's an acceptance rate of less than 7.5%.
There's cheekiness aplenty on both sides of a California effort to collect taxes on online sales. Earlier this summer, the Golden State passed a law requiring online marketers with a physical presence in the state to collect these taxes. Wags might ...
One-to-one marketing is no longer a buzz phrase. It's been part of the marketing discussion for so long that it's become an accepted philosophy
Say in the past you gave loyalty club members a dollar-off discount coupon. Instead, why not offer a 50-cent coupon plus double loyalty currency points?
