Patty Odell, Author at Chief Marketer

Is Your Logo the Right Color?

This infographic shares research and brand examples on the importance of color when it comes to creating your brand’s logo.

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Culinary Experts Star in KitchenAid Video Marketing Series

KitchenAid’s six-episode video marketing series stars a group of culinary experts who use KitchenAid knives to prepare signature dishes.

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Mello Yello Meets Camouflage

For a limited time, Mello Yello and Realtree have come together in a campaign called, “This is my world.”

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Attention Burger Lovers—Design your own McD’s Burger

At BurgerBuildOff.com McDonald’s want Chicagoans to build a burger that will become an icon of the city.

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Buffalo Wild Wings VP Marketing on Points of Difference

Buffalo Wild Wings VP Marketing, Bob Ruhland talks about the urgency to solidify itself as the iconic sports brand in the restaurant space.

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7 Places to Post Video for Marketing Results

Video marketing is getting high marks as a means of communicating content to consumers. In fact, 60% of site visitors will watch a video before reading text.

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Old Spice Uses Instagram Tags for Wacky Game

Old Spice has come of age, introducing a wild game on Instagram where players use tags to move a story along.

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Academic Gurus Clarify Approach to MROI Metric

Marketing Return on Investment has always confounded marketers working to prove the success of campaigns. Have these four academics and scientists finally figured it out?

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Influencer Marketing Moves Beyond the Comfort Zone

Five unexpected influencer marketing case studies from—Blue Apron, Biore, Bark Box, Nike and Williams-Sonoma.

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The Battle Between Native Advertising and Content Marketing

This article helps sort how the differences between native advertising and content marketing to help brand marketers decide what would work best for them.