Patty Odell, Author at Chief Marketer

New Balance Digital Brand Director, Patrick Cassidy, Shares Strategy Tips

Patrick Cassidy, global digital brand marketing director for New Balance, talks about its work to challenge mega competitors Nike, Adidas and Under Armour.

Agencies

Marina McDonald, CMO at Red Roof Inn, on Tech, Apps and New Carpets

Marina McDonald, CMO at Red Roof Inn, talks with Skift in a wide-ranging interview about the brands marketing plans and the “scrappy” year ahead.

Agencies

Location-Based Marketing Now a Must Do: Forbes Study

A new report from by Forbes Insights and xAd finds that location-based marketing is strategy that must take priority.

Agencies

8 Brand Partnerships to Steal Ideas From

From Benjamin Moore to The Gap to Dr Pepper, here are eight killer brand partnerships among thousands in the marketplace as examples of brilliant marketing.

Agencies

Google Exec on 4 Best Practices for Content Marketing

Seth Barron, head of creative business partnerships at Google|YouTube ZOO, on best practices for content marketing.

12 Painful Ways to Become More Successful

This post from Hubspot lays out 12 uncomfortable things to face up to along with detailed explanations and examples of how to overcome them.

Agencies

Ram Krishnan, Frito-Lay CMO, on Tech, Data and Chip Flavors

Frito-Lay CMO Ram Krishnan is a data-geek at heart. He talks about the enormous roles data and technology play in marketing.

5 Ideas to Help Increase Video Marketing

We all know the numbers for video viewing are insane: billions! Is your video marketing up to speed?

10 Marketing Executives Making Millions … and Millions

Want to know which marketing executives are making the most money? Forbes put the list together and it’s impressive.

Acquisition

Taking the Fight to Digital: UFC CBO Garry Cook

UFC global chief brand officer Garry Cook shares interesting marketing insights into an organization that holds 40 fights each year.