Patty Odell
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Agencies
Ben & Jerry’s Founders Arrested: A Stunt or Not?
Ben & Jerry’s founders were arrested in Washington, DC, this week. Marketing stunt or political statement?
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Agencies
M&M’s Rewinds History to Be “Cool”: VP Marketing
Berta De Pablos-Barbier, vice president, marketing, Mars Chocolate North America, on the marketing strategy behind M&M’s 75th Anniversary celebration.
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Agencies
Brand Activation Spend to Top $595 Billion
Spending on brand activation marketing in the U.S. rose to $560 billion, accounting for almost 60% of advertisers’ budgets, ANA and PQ Media’s study found.
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Agencies
Ad Agencies Makeover Offices to Attract Young Professionals
Ad agencies are working to figure out how to attract young professionals beyond installing Ping-Pong tables and hosting Friday happy hours.
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Acquisition
Coke’s New Packaging Strategy, Sameness
Coca-Cola has a new packaging strategy. Its debuting a “One Brand” look for its regular Coke, Diet Coke, Coke Zero and Coke Life.
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Agencies
Report Reinforces Role of Authenticity
A new study has reinforced the importance of authenticity when it comes to communicating not only with consumers, but what your brand stands for as well.
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Agencies
Gillette Unveils 2016 Olympic Video
Gillette, owned by P&G, has released a new 30-second spot for its 2016 Olympic sponsorship and the names of some of of its professional athlete partners.
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Agencies
6 Ways to Prevent Destructive Experiences with Influencers
Holly Pavlika, senior vice president at Collective Bias, shares six tips to handle difficult situations with influencers before they even begin.
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Agencies
Bots on Facebook Messenger App Open Opportunities for Brands
Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.
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Agencies
Cirque Du Soleil VP on Driving Intimacy through Digital & Mobile
Alma Derricks, VP sales & marketing, Cirque du Soleil, says storytelling is the framework for its digital strategy making the consumer experience more intimate.
