Starbucks Combats Fake Ads Targeting Undocumented Individuals
Starbucks is combating ads that appear to be aimed at drawing in undocumented individuals with a discount.
Articles by Patty Odell
The Three Stumbling Blocks for Senior Marketers
A new study has found that the biggest challenges to growth fall around: organizational structure, the role of data and the role of agencies.
Hacks, Millennials, Tech, Bots & CMOs
Catch up on the most widely read articles from July.
Amazon Video Series to Offer Shoppable Content
Amazon Home is bringing shoppable content to its millions of users via a video series starring YouTube influencers getting home makeovers.
Education is the Focus of Nestlé Waters New Pure Life Campaign
Education-based marketing, like Nestlé is undertaking, is a strategy that holds value and earns consumer’s trust and loyalty.
Mars and Duracell to Air First 6-Second Spots on Broadcast TV
Is the 6-second ad the new "it" marketing tool? YouTube, Fox and Facebook think so and creatives show them how to do it.
Coca-Cola Creates Stop-Motion Recycling Ad from its Packaging
Coca-Cola Great Britain launched a campaign that includes a love story between two of its beverages and an ad made exclusively from its recycled packaging.
So, What’s the Big Whoop About Millennials?
Here are a handful of highlights that make Millennials the hottest demographic on the planet. Here’s what you need to know when marketing to Millennials:
3 Key Tactics Promote Nordstrom Anniversary Sale
The Nordstrom Anniversary Sale is much anticipated by loyal customers but how to entice new customers? Steal some ideas here!
How to Craft Localized Digital Marketing Strategies
Small-to-medium size businesses don’t always have the bandwidth to test out unique localized digital marketing strategies to reach local customers.
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